In 1978 he found what he had been searching for. He invited 43 people to the very first Forever Living Products meeting in Phoenix, Arizona. This event was the starting point of his incredible business success.
Rex Maugham – president, CEO of the company is an outstanding man both humanly and professionally. In 2000 he was elected to be the Man of the Year in the USA and awarded doctor honoris causa of Arizona State University.
Rex and the first FLP dealers realized soon that many people were looking for the same things as they were. The potentialities in the product and the simplicity of the business plan allow anyone to live a better life. Some started as consumers, who just wanted products to improve their health and then being satisfied consumers they quickly became FLP entrepreneurs. Others discovered the potential business in the product and began to build up their own successful network. No matter what their motivation was the result was the same. They became more and more successful while they helped others to live a healthier life and improve their financial situation.